Apple Sold Record iPhones in India in the Last Quarter; Plans to Expand Local Production

Apple finally got serious about India as a possible growth market earlier last year. The Cupertino giantlaunchedits official online store, complete with customization options and sale offers, in India last year. Now, with Apple announcing its quarterly results on Wednesday (later tonight), reports reveal that the companyhad its best quarter in terms of iPhone sales in India.

Apple is said to have shipped over 1.5 million iPhone units in the country. It helped the company grow its market share to 4% in the previous quarter. But the most astounding figure will have to the increase in sales. Theoverall sales grew a whopping 100% year-on-year (YoY)in the quarter that ended in December 2020. This data comes from well-known research firms Counterpoint and CyberMedia.

Moreover, the Cupertino giant is said to have shipped over 3.2 million iPhone units in India in 2020. Counterpoint reveals this is a 60% year-on-year growth as compared to last year. What helped with this growth you ask? The improved sales of the older-gen iPhone XR and iPhone 11 series after the launch of the new iPhone 12 series. Also, the 5G-enabled iPhone 12 series and affordable iPhone SE sold well in the country.

“Apple continues its stellar run in the India smartphone market, gaining strength on the back of increased local manufacturing and strong marketing initiatives during the festive season,”said Prabhu Ram, Head – Industry Intelligence Group (IIG), CMRin a statement to IANS. The company’s iPad sales also grew 42% YoY this quarter and a whopping 135% as compared to the previous year.

Now, we all do know that iPhones arrive in India at an eye-popping markup over their American prices. This has kept many buyers at bay over the past years. But, Apple has nowstarted assemblingsome iPhones in India — currently iPhone XR and iPhone SE 2020. This has enabled the company tolower the pricesof its older-gen models. It also offeredfree AirPods with the iPhone 11on Diwali to attract more users to its flagship offerings.

In addition, Apple is planning toramp up iPhone and iPad production in Indiaand Vietnam. A recentNikkei Asia reportsuggests that the company will start making its latest iPhone 12 series, its first 5G smartphone series, in India later this quarter. So, we can expect the company to further cater to our needs and steadily grow its market share in the country.

Anmol

Getting my start with technology journalism back in 2016, I have been working in the industry for over 7 years. Currently, as the Editor of Beebom, I’m leading the coverage on the website. While my expertise lies in Android, Windows, and the apps world, find me reading manga, watching anime, and playing Apex in my free time.

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