YouTube Will Soon Pay Creators to Make ‘Shorts’ in India and US

Ever since Googlelaunched YouTube Shortslast year, it has been aggressively pushing for more engagement and content on the platform. The company has, in the past, tested aShorts button in the navigation bar, as well as a dedicatedcreate button for Shortsin the YouTube player interface.

Now, however, Google is attempting to makeYouTube Shortseven more enticing to creators. The company has set up a $100 million fund to pay creators that make engaging content on the Shorts platform. The fund will be paid out over the course of 2021-22 and any creator will be eligible for the payouts, regardless of their involvement in the YouTube partner program.

In itsblog postannouncing the fund, Google said“Each month, we’ll reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions.”

In order to be eligible for payouts from the new fund, you simply need to make engaging, original content, and adhere to the community guidelines. This is justYouTube’sfirst step towards monetising YouTube Shorts, which means we should be seeing more about ways to make money from creating Shorts in the near future.“The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this,”says the company.

Meanwhile, the company has also announced a couple of new features for Shorts. Users can now add automatic captions to Shorts, and the recording limit has been increased to 60 seconds with the Shorts camera. You can now also add clips from your phone gallery to Shorts, and add basic filters (more are planned for the future).

Akshay Gangwar

Greetings, tech titans and fellow literary time-travelers! I’m Akshay, your tech-whisperer and Harry Potter’s number one stalker – seriously, don’t ask me how many times I’ve read those books; it’s borderline unhealthy.

Working in the tech journalism industry since 2016, I have 7 years of experience covering everything from technology news, to well-researched resource articles. Now the Content Strategist at Beebom, I often pen down op-eds for our website, sharing expert commentary on the latest in technology, AI, and electric cars.

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